• Partnered in defining goals and processes with stakeholders, brand, and product teams
  
• Owned, optimized and extended consumer design system, partnering with dedicated dev team
• Supported long and short term objectives for multiple product teams with iterative low to high fidelity design references, prototypes, recommendations and initiatives
• Initiated research activities, A/B tests, card sorting, and user tests
• Facilitated workshops and design sprints
• Evangelized accessibility focus
• Extended brand with illustration system

Authenticated experience redesign with UX, visual design and dedicated product team
Design goal was to create a friendly interface that reinforces clearly the customers' products, purpose, status and next actions
Account pages and transactional optimized to enhance usability
User tested

Extending and reflecting the brand, the design system supports consumer facing web and mobile applications and narratives

Partnering with content and publishing teams, researchers, developers, brand and SEO experts to optimize the guest journeys: home pages, landing pages, product pages, interactive tools, blog and subdomains

Optimized inline calculators concept developed to help prospects keep the context of their journey while helping understand results and next steps